If you’re new to SEO, you may be wondering, “Why is local SEO important?” There are a few reasons that show the importance of local SEO, which we’ll discuss below.
With the extensive list of services offered by Viral, it can be difficult to understand how they will all interact to impact your business. The short answer is that your local SEO campaign will have a huge impact on your business.
Over the last year, searches containing the words “near me” have increased by double if not triple. As a result, an increasing number of people are looking for a more convenient way to locate businesses near them.
Not to mention that 72 percent of consumers who used a search engine to look up a local search visited a store within five miles. This provides even more reason to optimize your website with local SEO because it demonstrates that consumers genuinely base their decisions on location and how close they are to a business that provides what they’re looking for.
Local SEO is the best way to be the business that appears in the search results of your target audience.
Here are some additional advantages of using local SEO services, as well as some reasons why local SEO is important:
Why is local SEO important? Reason 1: It’s simple to keep track of.
As previously stated, local SEO is a trackable strategy, so you’ll never be in the dark about how your campaign is performing.
You’ll be able to see in real-time how your local SEO performs with platforms like Google Analytics or other website analytics platforms, allowing you to directly tweak things that aren’t benefiting your campaign.
The ability to track local SEO is a huge benefit because it allows you to test, learn, and grow your local SEO campaign over time.
Why is local SEO important? Reason 2: GMB results are visually appealing.
To begin with, as a local business, real estate in search results is critical. When you choose local SEO, you will have the opportunity to win a position in the local SEO 3-pack, which will give you additional SERP real estate in addition to your organic ranking.
Not to mention, map packs appear at the top of search results, ensuring that customers see your company first.
Why is local SEO important? Reason 3: It boosts website traffic.
You will see an increase in traffic to your website as a result of local SEO because you will be more visible on search engine results pages.
Users will see great reviews from previous customers and have easy access to your website if you have a GMB profile.
You can expect increased website traffic if you make it so easy for users to find you online.
Why local SEO is important reason 4: It increases foot-traffic to your physical location
Local SEO services will also increase foot traffic to your establishment.
Many people will search for “restaurant near me” with the intention of visiting a nearby restaurant. This allows you to appear in search results and attract people to your physical location.
Why is local SEO important? Reason 5: It allows you to outperform the competition.
Many of your competitors may not have claimed their business in Google My Business, which means they will not appear in the map pack.
That being said, if you want to get ahead of the competition, it’s as simple as claiming your GMB profile.
Local SEO services, like traditional SEO, aim to improve your business’s visibility in online search results for customers in close proximity to your location.
When potential customers search for businesses like yours in their area, the goal of local SEO is to appear at the top of search results.
Finally, local SEO assists in achieving high rankings so that more people can find, contact, and visit your local business.
